Sephora is a chain of beauty product stores founded in France in 1969 and acquired by Paris-based conglomerate LVMH in 1997. The Sephora chain includes more than 750 stores in 21 countries. Sephora carries over 250 brands of extremely popular items that include makeup, skin care, fragrance, bath, hair products, hair tools, and beauty accessories, including Sephora's own moderately-priced private label.The leading retail beauty chain in Europe, Sephora opened its first US store in New York in 1997. Its North American headquarters are located in San Francisco with marketing offices in New York City. Sephora is a division of Moet Hennessy Louis Vuitton, a large luxury products group.
The cosmetics store launched its very own private label featuring make-up, bath products, and other beauty tools. Packaging for the line features the company's elongated "S" logo in standard black print.
The line offers bath products, skincare, make-up, body treatments, brushes, tools, bags, candles, and tooth care.