Maybe she's born with it. Maybe it's Maybelline.
Maybelline Products
Maybelline All Face Products : Foundation, Concealer, Powder, Blush, Bronzer.
Maybelline Products Lipcolor, Lip Gloss, Lip Line, Nail color, Eye Shadow, Liner & Brow, Mascara.
Maybelline Tools Products, Tools & Accessories, Brushes & Applicators, Removers
Maybelline Company was created by New York chemist T.L. Williams in 1915. Williams, then in his early 20s, noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it in his small laboratory and produced a product sold locally called Lash-Brow-Ine.
The product was a local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L. Williams re-named it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics. In 1917 the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic.
In 1967, the company was sold by T.L. Williams to Plough, Inc. (now Schering-Plough) in Memphis, Tennessee. The entire cosmetic production facility was moved from Chicago to Memphis over one week-end. In 1975, the company moved its factory to Little Rock, Arkansas, where it is still located. In 1990, Schering-Pl
ough sold Maybelline to a New York investment firm, Wasserstein Perella. Maybelline Operational Headquarters remained in Memphis until being sold in 1996, when headquarters moved to New York City. The makeup factory moved to Brooklyn, New York in 2000.
Maybelline received a boost when the company hired Wonder Woman star Lynda Carter as the company's beauty fashion coordinator; she also appeared in several of its television and print advertisements. Christy Turlington, Josie Maran, Adriana Lima, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti Nurhaliza, Fasha Sandha, Sheetal Mallar and Kristin Davis have endorsed Maybelline products. The current faces of Maybelline are Turlington, Julia Stegner, Jessica White, Erin Wasson, Kemp Muhl and Emily DiDonato.
In 1991, the company adopted its current advertising slogan, "Maybe She's Born With It. Maybe It's Maybelline" tagline. The company was acquired by L'Oréal in 1996. Acquiring Maybelline gave L'Oreal access to mass markets in cosmetics.
Maybelline Products
Maybelline All Face Products : Foundation, Concealer, Powder, Blush, Bronzer.
Maybelline Products Lipcolor, Lip Gloss, Lip Line, Nail color, Eye Shadow, Liner & Brow, Mascara.
Maybelline Tools Products, Tools & Accessories, Brushes & Applicators, Removers
Maybelline Company was created by New York chemist T.L. Williams in 1915. Williams, then in his early 20s, noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it in his small laboratory and produced a product sold locally called Lash-Brow-Ine. The product was a local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L. Williams re-named it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics. In 1917 the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic.
In 1967, the company was sold by T.L. Williams to Plough, Inc. (now Schering-Plough) in Memphis, Tennessee. The entire cosmetic production facility was moved from Chicago to Memphis over one week-end. In 1975, the company moved its factory to Little Rock, Arkansas, where it is still located. In 1990, Schering-Pl
ough sold Maybelline to a New York investment firm, Wasserstein Perella. Maybelline Operational Headquarters remained in Memphis until being sold in 1996, when headquarters moved to New York City. The makeup factory moved to Brooklyn, New York in 2000.Maybelline received a boost when the company hired Wonder Woman star Lynda Carter as the company's beauty fashion coordinator; she also appeared in several of its television and print advertisements. Christy Turlington, Josie Maran, Adriana Lima, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti Nurhaliza, Fasha Sandha, Sheetal Mallar and Kristin Davis have endorsed Maybelline products. The current faces of Maybelline are Turlington, Julia Stegner, Jessica White, Erin Wasson, Kemp Muhl and Emily DiDonato.
In 1991, the company adopted its current advertising slogan, "Maybe She's Born With It. Maybe It's Maybelline" tagline. The company was acquired by L'Oréal in 1996. Acquiring Maybelline gave L'Oreal access to mass markets in cosmetics.