Shiseido Company is a major Japanese hair care and cosmetics producer and the oldest cosmetics company in the world. Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlour restaurant business, and eventually led to the introduction of ice cream in Japan.Shiseido was the first cosmetic line to introduce flesh tone and color correcting face powders. Until that time, all Japanese face powders were white. Shiseido also developed the softening lotion, a lightweight liquid of toner-like consistency. The oldest softening lotion is named Eudermine, which is still marketed and sold at all Shiseido counters. The softening lotion was developed in response to lead poisoning, as the Japanese women used makeup based on white lead . . .